Simone Manuel, Alex Morgan, Sue Bird, and Chloe Kim Form Media Company

Former Olympic stars Simone Manuel, Alex Morgan, Sue Bird, and Chloe Kim are joining forces to create a media and commerce company called TOGETHXR, according to Sports Illustrated. The corporation aims to shine a light on women in sports.

“We have our individual legacies as athletes through championships and medals, but what’s most important to us is championing for the next generation of women — because that will be the legacy that lasts,” the four women said in a statement, according to People. “We’re proud to have worked as a team to create TOGETHXR — a brand that elevates women’s voices and celebrates where sport and culture converge​.”

Manuel made history as the first Black woman to win an individual event in Olympic swimming at the 2016 Olympics. Morgan has won two World Cups and one Olympic gold medal, while Bird has won four gold medals and a total of four WNBA titles. At the 2018 Pyeongchang game, Kim was the youngest half-pipe gold medalist.

The idea for the company originated nearly six years ago. The women now plan to release new content on a daily basis on social media. One series will focus on Chantel Navarro, a 17-year-old national boxing champion whose goal is to get a gold medal.

In addition, there will be a docuseries about young women surfers “who navigate friendship and competition while honoring the culture of their native homeland of Hawaii.”

TOGETHXR is backed by Magnet Companies, a private equity firm, which reportedly has made a “mid-seven figure investment,” according to The New York Times.