Nielsen Debuts Tool to Track TV Diversity

Nielsen is implementing a new device to measure the amount of diversity on television, according to The Hollywood Reporter. The new tool, Gracenote Inclusion Analytics, will offer metrics that include the amount of screen time people of color get on television compared to the numbers they represent in the general population.

The move comes after a research study last December showed that women and minorities are underrepresented on television. People of color make up 40 percent of the population but have only 27 percent of top television roles, according to TV Tech. Women are 52 percent of the population, but they are only 38 percent of major recurring cast members on some of the top network, cable, and streaming shows.

The new measure combines Nielsen subsidiary Gracenote’s Global Video program metadata, and talent race and ethnicity information from Gracenote’s Studio System database. It also uses data from Nielsen Television Ratings and Nielsen SVOD Content Ratings.

“Audiences today actively seek out programs that highlight people who resemble them and experiences that reflect their own,” Tina Wilson, head of analytics at Nielsen, said in a statement. “Together, Nielsen and Gracenote are uniquely positioned to help the industry seize upon this opportunity by way of new data analytics solutions ensuring meaningful connections between content and audiences.”

Gracenote Inclusion Analytics measures people who appear on network and cable television as well as on streaming TV programs. However, there are plans for it to later include movies and directors, writers, and producers who are behind the camera as well.